Martha Rodriguez Ospina, the eldest among seven siblings in the Rodriguez Ospina family, leads as a single mother and the family’s head. She represents the third generation of coffee growers, with the family legacy of coffee cultivation spanning 80 years since her grandfather initiated the tradition. The land transitioned from her grandfather to her parents and then to their seven children. To boost income and profitability on their small farm, Martha shifted from traditional coffee varieties to the high-value Geisha variety. By mastering the cultivation and processing of Geisha coffee, she positioned herself to compete in the specialty market. In 2021, with her brothers’ help, Martha introduced natural processing methods and developed an anaerobic fermentation protocol to enhance coffee complexity.